Radar is accelerating its entry into overseas markets and is expected to be available in more than a dozen countries by January 2024.
(File photo of Radar RD6. Credit: Radar Auto)
Geely‘s electric outdoor lifestyle vehicle brand Radar Auto has launched the RD6 in Laos, making the electric pickup truck available in Southeast Asia for the first time.
Radar rolled out the RD6 at a launch event at its first flagship store in Vientiane, Laos, on November 21, marking the brand’s official entry into the international arena, competing with pickup truck brands from other countries, according to its press release yesterday.
Radar’s press release did not mention the RD6’s price in Laos. The model’s starting price range in China is from RMB 145,800 ($20,410) to RMB 268,800.
Southeast Asian countries has put forward development goals of structural transformation of the automotive industry, and new energy vehicles (NEVs) have a bright future, Radar said.
The Laos government has formulated a series of strategies to achieve the goal of electric vehicles contributing more than 30 percent of vehicle sales by 2030, the release said.
Meanwhile, Southeast Asian consumers have a greater demand for pickup trucks than sedans and SUVs, Radar said.
(Radar delivers the RD6 to a Laos customer. Image credit: Radar Auto)
Geely officially unveiled the Radar brand and its first model, the RD6, on July 12, 2022. The model went on sale in China in October 2022, with first deliveries taking place at the end of November 2022.
Radar is an independent brand with its own R&D facility in Hangzhou, Zhejiang province and a production facility in Zibo, Shandong province.
It is developing a full portfolio of electric lifestyle vehicles, including pickups and SUVs as well as ATVs (all-terrain vehicles) and other lifestyle products, Geely previously said.
The Radar RD6 is powered by a battery pack with a capacity of up to 100 kWh and a range of up to 632 km.
The model can accelerate from 0 to 100 kilometers per hour in 6.9 seconds and has a top speed of 185 kilometers per hour.
The RD6 ranked first in China’s new-energy pickup truck sales with a 70.8 percent share of the market in October and a 60.7 percent market share from January to October, Radar said.
Radar’s distributor in Laos is expected to invest more than RMB 20 million in channel development and product marketing for the Radar brand, it said.
Radar is accelerating its entry into overseas markets and expects to be on sale in more than a dozen countries by January 2024, the release said.
($1 = RMB 7.1447)
Geely’s Radar brand officially launches RD6 electric pickup truck
